In 49 BC...
Julius Caesar crossed the River Rubicon with a single legion and went on to create an empire that ruled the world for over 400 years.
That empire's influence is still felt today.
"Crossing the Rubicon" has survived to refer to any individual or group that is prepared to irrevocably commit to a course of action that is "all in."
We are experienced strategists and campaigners who relish a challenge that others say can’t be done.
No challenge is too difficult and we are ruthless at finding a pathway to success.
Data is at the heart of everything we do.
Caesar would never have crossed the Rubicon if he wasn’t confident that he had the data and intelligence to mount the coup that created an Empire.
Our research will give you the confidence you need to win.
We don’t sugar coat the truth. We give candid advice that will lead you to victory. We are trusted advisors to companies and associations in health care, gaming, cannabis, government procurement, entertainment, environment, energy, natural resources, and more.
When Doug Ford wanted to lead the PC Party, we were there. When it was time to win the provincial election, we were there. Whether it’s identifying or persuading voters, prospecting or converting donors, we get the job done. When campaigns need to be won, we’re here.
If you’re in a tough fight, Kory is the guy you want on your side.
With two decades in public affairs, Kory has served as the Director of Communications to the Prime Minister of Canada, managed the cable news channel “Sun News”, and served as Executive Director of the Renewable Fuels Association. Kory was the manager of the 2018 campaign that saw Doug Ford become Premier of Ontario.
Nobody has more experience in the industry than Mike Coates.
Mike has led teams and managed companies in Canada, Australia, The U.S., and Latin America. Canadian Business magazine named Mike one of Canada’s “Top 50 Most Powerful People” in 2014, and he has provided counsel to corporate boards from BHP Billiton, the TSX, and Chinese National Overseas Oil Corporation (CNOOC).
Andrew closes deals.
There’s a reason that Andrew was named a Top 40 Under 40 by the Ottawa Chamber of Commerce in 2018. He served as Director of Public Affairs for Canada 2020, and has held senior positions in national public affairs for years. In every year since becoming a lobbyist Andrew has been named in The Hill Times top 100. If you want things done in Ottawa, you need Andrew Balfour on your team.
Patrick changes government policy.
Joining Rubicon after years of building his own practice at the provincial and municipal levels, Patrick has a track-record of success for clients in the gaming, energy, agricultural, and food and beverage sectors. Cutting his teeth as a senior political staffer and campaigner, Patrick specialized in integrated public affairs strategies that move opinion.
Don Newman is the news.
When it comes to mastering the media, broadcast veteran Don Newman can’t be beat. Having spent decades anchoring Canada’s most trusted news broadcasts, Don Newman has interviewed the movers and shakers that have shaped our nation. If you need to make sure your message cuts through the spin, Don Newman is who you want on your side.
Louise knows Defence.
Louise brings almost thirty years of battle-hardened experience to understanding the Canadian military acquisition process and is an expert in the practices and policies of the defence procurement process
Named as one of Canada’s Top 10 Defence Lobbyists in 2018, she is best known for her forward style thinking, bringing key partnerships into alignment and providing clear, crisp strategic counsel to successfully pursue complex multi-million-dollar programs.
When the game is on the line, you want Jan on your side.
With years of experience leading tactical communications and tough policy files, Jan is a straight shooter that gets the job done. He’s held senior leadership roles in the private sector as well as with several federal cabinet ministers in Harper’s government. Most recently, Jan served as Chief of Staff in several key ministries in Premier Ford’s government where he drove transformational initiatives to get wins for the people of Ontario.
Sarah knows government decision making.
As a war room operative she helped elect Doug Ford as Premier of Ontario. As a Chief of Staff in Premier Ford’s government, Sarah built an impressive network of peers, and successfully managed communications on a number of contentious files. If you need something at Queen’s Park, Sarah knows who to talk to and how to get it done.
When it comes to managing big files and winning teams, Aaron is it.
Aaron has spent nearly 20 years in senior public policy roles, including key roles as Chief of Staff to the federal cabinet ministers for Foreign Affairs, Agriculture, and National Defence. He oversaw the largest defence procurement effort since the 1950s and was instrumental in some 50 foreign missions to advance Canada’s economic, security and diplomatic interests. With two degrees in Political Science and extensive experience at the highest levels, Aaron has a blue-chip understanding of machinery of government.
Emrys does strategy.
Spearheading digital for Doug Ford's leadership campaign, Emrys managed the digital marketing that won the Ontario PCs a majority government in 2018 and then did the same for the UCP in Alberta, electing Jason Kenney as Premier. Having worked in politics for a decade, Emrys’ experience shows when it comes to leveraging public opinion to achieve specific outcomes.
Stephanie is a strategic thinker and problem solver.
With extensive experience in the private and public sectors, in think tanks and politics, Stephanie’s range of experience gives her an innate understanding of a range of policy issues and creative approaches to solving them. Stephanie has worked in federal politics in the Opposition Leader’s office, on the provincial campaign in Ontario seeing Doug Ford elected as Premier, and in local politics in Ottawa.
Fadi is relentless.
Fadi has invested a decade in politics. He’s worked across all three levels of government. He served as senior advisor to the Interim Leader of the Ontario Liberal Party and has significant experience in public and stakeholder relations. He’s won campaigns and delivered results for Premiers, and top-level public policy leaders. Fadi doesn’t stop till the job is done and done well.
Christine wins campaigns.
Christine’s experience in the legal profession coupled with her experience in marketing and promotions gives her an edge when it comes to grassroots activism. Before joining Rubicon, Christine was active in the Ontario PC Party War Room during the 2018 Provincial election. Christine’s guidance elected 17 of the PC MPPs in Peel Region, Halton, Toronto and Northern Ontario. Christine was the PC Party Organizer for Peel Region and played a senior role in organizing the PC Leadership race of 2018.
Tech-savvy and data-centred, Shae’s ability to create pre-positioning strategies for clients is unparalleled and gets results every time. A bilingual communications strategist and former regional advisor to several federal ministers, Shae possesses a robust and diverse network in Ottawa. As a trusted political strategist hungry to win, Shae has turned out winning campaigns at every level from St. John’s to Vancouver.
Others make content. Cole makes art.
Having played a leading role in the merging of Alberta’s Wildrose and Progressive Conservative parties, Cole is a highly talented communications professional. Cole is responsible for some of the most innovative advertisements seen in Canadian politics and played a key role in electing Doug Ford as Premier of Ontario and Jason Kenney as Premier of Alberta.