When the die is cast|
In 49 BC...
Julius Caesar crossed the River Rubicon with a single legion and went on to create an empire that ruled the world for over 400 years.
That empire's influence is still felt today.
"Crossing the Rubicon" has survived to refer to any individual or group that is prepared to irrevocably commit to a course of action that is "all in."
We are experienced strategists and campaigners who relish a challenge that others say can’t be done.
No challenge is too difficult and we are ruthless at finding a pathway to success.
Data is at the heart of everything we do.
Caesar would never have crossed the Rubicon if he wasn’t confident that he had the data and intelligence to mount the coup that created an Empire.
Our research will give you the confidence you need to win.
We integrate data and digital to shape modern strategies for age-old problems.
We don’t sugar coat the truth. We give candid advice that will lead you to victory. We are trusted advisors to companies and associations in health care, gaming, cannabis, government procurement, entertainment, environment, energy, natural resources, and more.
Our digital campaigns have elected Premiers in Ontario and Alberta. When you need to win online, we are ready. Whether it's shaping public opinion, building blazing fast websites, or converting prospects into customers, we get the job done.
We integrate our research to provide unparalleled strategic communications support, in times of crisis, or to avoid one in the first place. We carefully craft messaging to support our corporate clients through complex issues and litigations to win support from the public when it really matters. Our team has more experience, and can provide better media training than any other firm in Canada.
Rubicon Defence is a premier aerospace and defence consulting group comprised of battle-hardened experts in the areas of Canadian federal procurement with a focus on policies, practices, politics, procedures and the detailed requirements of complex military acquisitions. This multi-dimensional team provides strategic advice intended to deepen your tactics, and maximize your probability of win.
If you’re in a tough fight, Kory is the guy you want on your side.
With two decades in public affairs, Kory has served as the Director of Communications to the Prime Minister of Canada, managed the cable news channel “Sun News”, and served as Executive Director of the Renewable Fuels Association. Kory was the manager of the 2018 campaign that saw Doug Ford become Premier of Ontario, and is now on a leave of absence to manage the 2022 campaign for the Ontario PC Party.
Nobody has more experience in the industry than Mike Coates.
Mike has led teams and managed companies in Canada, Australia, the U.S., and Latin America, rising through the ranks to become CEO of Hill and Knowlton Americas, and Vice Chair, Global. Canadian Business magazine named Mike one of Canada’s “Top 50 Most Powerful People” and he has provided counsel to corporate boards like BHP Billiton, the TSX, and Chinese National Overseas Oil Corporation (CNOOC), to name a few.
Andrew closes deals.
There’s a reason that Andrew was named a Top 40 Under 40 by the Ottawa Chamber of Commerce in 2018. In every year since becoming a lobbyist Andrew has been named in The Hill Times top 100. If you want things done in Ottawa, you need Andrew Balfour on your team.
Patrick changes government policy.
Joining Rubicon after years of building his own practice at the provincial and municipal levels, Patrick has a track-record of success for clients in the gaming, energy, agricultural, and food and beverage sectors. Cutting his teeth as a senior political staffer and campaigner, Patrick specialized in integrated public affairs strategies that move opinion.
Don Newman is the news.
When it comes to mastering the media, broadcast veteran Don Newman can’t be beat. Having spent decades anchoring Canada’s most trusted news broadcasts, Don Newman has interviewed the movers and shakers that have shaped our nation. If you need to make sure your message cuts through the spin, Don Newman is who you want on your side.
Elizabeth solves problems.
With over 30 years navigating government, politics, and public opinion, Elizabeth delivers results for clients. She has advised numerous TSX listed companies with an emphasis on regulated industries, and holds a strong track record of building stakeholder support to pitch government. As a leader in the public affairs industry, Elizabeth is a seasoned advisor on foreign investment transactions. If you want to engage with government, talk to Elizabeth.
Louise knows Defence.
Louise brings almost thirty years of battle-hardened experience to understanding the Canadian military acquisition process and is an expert in the practices and policies of the defence procurement process
Named as one of Canada’s Top 10 Defence Lobbyists in 2018, she is best known for her forward style thinking, bringing key partnerships into alignment and providing clear, crisp strategic counsel to successfully pursue complex multi-million-dollar programs.
When the game is on the line, you want Jan on your side.
With years of experience leading tactical communications and tough policy files, Jan is a straight shooter that gets the job done. He’s held senior leadership roles in the private sector as well as with several federal cabinet ministers in Harper’s government. Most recently, Jan served as Chief of Staff in several key ministries in Premier Ford’s government where he drove transformational initiatives to get wins for the people of Ontario.
Sarah knows government decision making.
As a war room operative she helped elect Doug Ford as Premier of Ontario. As a Chief of Staff in Premier Ford’s government, Sarah built an impressive network of peers, and successfully managed communications on a number of contentious files. If you need something at Queen’s Park, Sarah knows who to talk to and how to get it done.
Tim produces results.
With over fifteen years of public affairs experience, Tim has worked alongside major domestic and international companies. Tim understands that effective government engagement is essential for success, and his experience within the government and private sector ranges from policy development and stakeholder engagement to operations and crisis communications. His innate understanding of the unique political, policy, and decision-making culture of government generates wins for you and your business.
When it comes to managing big files and winning teams, Aaron is it.
Aaron has spent nearly 20 years in senior public policy roles, including key roles as Chief of Staff to the federal cabinet ministers for Foreign Affairs, Agriculture, and National Defence. He oversaw the largest defence procurement effort since the 1950s and was instrumental in some 50 foreign missions to advance Canada’s economic, security and diplomatic interests. With two degrees in Political Science and extensive experience at the highest levels, Aaron has a blue-chip understanding of machinery of government.
Emrys is one of Canada's foremost digital campaign strategy experts.
Obsessed with improving online performance, Emrys headed the digital campaign that made Doug Ford leader of the Ontario PC Party. His digital campaigns then won majority governments for the Ontario PCs in 2018 and Alberta's United Conservative Party in 2019. In 2009 he started his career in federal politics inside Stephen Harper's government, eventually becoming the Deputy Director of Political Operations of the Conservative Party of Canada. Emrys is an expert at influencing and leveraging public opinion.
Stephanie is a strategic thinker and problem solver.
With extensive experience in the private and public sectors, in think tanks and politics, Stephanie’s range of experience gives her an innate understanding of a range of policy issues and creative approaches to solving them. Stephanie has worked in federal politics in the Opposition Leader’s office, on the provincial campaign in Ontario seeing Doug Ford elected as Premier, and in local politics in Ottawa.
Others make content. Cole makes art.
Having played a leading role in the merging of Alberta’s Wildrose and Progressive Conservative parties, Cole is a highly talented communications professional. Cole is responsible for some of the most innovative advertisements seen in Canadian politics and played a key role in electing Doug Ford as Premier of Ontario and Jason Kenney as Premier of Alberta.
Tech-savvy and data-centred, Shae’s ability to create pre-positioning strategies for clients is unparalleled and gets results every time. A bilingual communications strategist and former regional advisor to several federal ministers, Shae possesses a robust and diverse network in Ottawa. As a trusted political strategist hungry to win, Shae has turned out winning campaigns at every level from St. John’s to Vancouver.
Michel (Mike) Gauthier enjoyed a highly successful 36-year career in the Canadian Armed Forces, highlights of which included senior roles as the military’s intelligence chief in the transformational period after 9/11, and as the senior general responsible for Canadian operations overseas including Canada’s combat mission in southern Afghanistan for almost four years. Since leaving the military, he has remained very active in the defence and security community as a mentor, consultant and lecturer, offering critical analysis, strategic insight and a range of other advisory services.
Brett is Canada’s senior Marine Industry Expert.
Brett brings over 45 years of deep knowledge of the RCN and the defence sector to leverage for clients at the strategic, operational and tactical levels. His experience at the Vice-President level, plus 25 years at sea serving in increasing roles of responsibilities brings wisdom to his guidance about both the nature of the opportunity and suitability of the client offering. Brett is able to bring focus to complex challenges to understand the dynamics of both ‘client’ and ‘customer’.
With almost three decades of service, Greg brings combat, command, flight test, training, operational requirements and strategic planning experience to the table. A post-military career in the aerospace and defence sector gives him a comprehensive understanding of all sides of the defence procurement process. His broad leadership and track record of success provides our clients with effective and winning insights.
Jaime is a former Territorial Deputy Minister and a former Federal Assistant Deputy Minister. He has extensive and deep experience managing and delivering civil and Defence infrastructure across Canada and in the North, government procurement and procurement policy, government capital planning, and First Nation relationships. He specializes in large portfolio Infrastructure. He has served as Deputy Minister of the Department of Highways and Public Works in Yukon, as Assistant Deputy Minister, Infrastructure and Environment at National Defence, as CFO and VP with the Natural Sciences and Engineering Research Council of Canada, and as the Assistant Deputy Minister, Corporate and Technology Services at Citizenship and Immigration Canada.
High Calibre International Aerospace Professional.
With 23 years of experience in International Marketing and Business Development, Andrew has enjoyed a sterling career, winning major aerospace and defence programs in Europe, Middle East and Africa. He has a comprehensive knowledge of avionics products, cockpit upgrades and building international relationships and alliances.
Fadi is relentless.
Fadi has invested a decade in politics. He’s worked across all three levels of government. He served as senior advisor to the Interim Leader of the Ontario Liberal Party and has significant experience in public and stakeholder relations. He’s won campaigns and delivered results for Premiers, and top-level public policy leaders. Fadi doesn’t stop till the job is done and done well.
Christine wins campaigns.
Christine’s experience in the legal profession coupled with her experience in marketing and promotions gives her an edge when it comes to grassroots activism. Before joining Rubicon, Christine was active in the Ontario PC Party War Room during the 2018 Provincial election. Christine’s guidance elected 17 of the PC MPPs in Peel Region, Halton, Toronto and Northern Ontario. Christine was the PC Party Organizer for Peel Region and played a senior role in organizing the PC Leadership race of 2018.
Christina is resourceful.
With 20 years of experience in Executive and Human Resources Administration, Christina holds the highest standards of service to support her colleagues. She possesses a formidable track record of achieving goals and getting results from her work managing CEOs at an international public relations firm and in global sports racing and natural resources companies. If you need something done, call Christina.